MYMODE

Client: Tracy Anderson
Our Role:  Industrial Design
In Collaboration With: Creative Engineering

MYMODE is a personalized at-home fitness system developed by Tracy Anderson, designed to reflect her philosophy of discipline, alignment, and individual transformation. Studio RedEye led the visual design, working closely with Tracy and Creative Engineering to bring this vision to life.

Visual Design Language

At the core of the MYMODE design system is a custom graphic language—a set of precise marks and structural motifs derived from original the Tracy Anderson logo. We deconstructed its geometry to develop a new logo, as well as a modular system of lines, angles, and patterns. These marks are not purely decorative—they serve as visual anchors. The patterns and linework guide the alignment of the tools, reinforce the product’s rhythm, aid with usage transitions, and tie all elements in the MYMODE box together. This system of visual cues ensured that every product felt part of a cohesive whole.

Each MYMODE product was developed as part of a cohesive system. The training staff, when used with the MYMODE Box, supports strength-building movements while reinforcing Tracy’s emphasis on alignment and repetition. Visual consistency between components ensures every tool speaks the same design language.

Early design renderings showcase our approach to developing a unified visual system. Each form was designed to feel intentional and repeatable, reinforcing the system’s modular identity.