Clorox Sink Sponge Holder

Client: Ginsey Home Solutions, for Clorox
Our Role: Industrial Design + Strategy

Studio RedEye partnered with Clorox to design a new line of sink-side kitchen organization products, blending functional innovation with a clean, modern aesthetic. This case study highlights the design and development of the expandable sponge holder — a simple, flexible solution designed for real daily use.

Clorox tasked us with creating a line that would feel trustworthy, intuitive, and well-suited for modern kitchens. Through strategic research — including pricing audits, trend analysis, and qualitative user interviews — we identified key needs:

• Adaptability for different cleaning tools

• Easy maintenance and cleaning

• A cohesive visual language across multiple products

• The sponge holder was designed to meet these goals, with small but impactful details that simplify everyday tasks

A detachable back plate makes it easy to clean the holder thoroughly, supporting Clorox’s brand promise of hygiene and care.

The sponge holder is part of a full family of products, all designed to coordinate in both form and function. Each piece supports a cleaner, more organized sink space.

Hands-On Testing and Development

Throughout development, we tested real-world scenarios to ensure flexibility and functionality, adapting the design to meet a variety of needs beyond traditional sponge storage.

Detailed CAD development allowed for fine-tuning the geometry, ensuring durability, manufacturability, and user-friendly assembly.

By combining consumer insights, hands-on testing, and detailed development, Studio RedEye helped Clorox deliver a kitchen organization line that feels clean, functional, and seamlessly integrated into everyday life. The expandable sponge holder is a small innovation that makes a meaningful difference — reflecting Clorox’s trusted reputation for practical, high-quality solutions.