Studio RedEye
Clorox Counter Organizer
Client: Ginsey Home Solutions, for Clorox
Our Role: Strategy + Industrial Design + Engineering
As part of Clorox’s new sink-side organization line, we developed the Counter Caddy — a compact, flexible organizer designed to make everyday kitchen tasks easier.
Backed by strategic research — including pricing studies, competitive reviews, and trend analysis — the design process focused on creating a flexible, intuitive organizer that would meet real-world kitchen needs at an accessible price point.
Designed to help consumers streamline their sink spaces without adding clutter, the Counter Caddy blends smart functionality with thoughtful simplicity.
Designed with versatility in mind, the front lip folds up to become a sturdy handle for easy carrying or hanging washcloths. A side panel also folds down to create extra space for sponges and other cleaning tools.
A pull-out tray makes it easy to manage draining water.
Detailed CAD development guided the design for manufacturing and ensured precision across all components.
The Counter Caddy was designed as part of a cohesive family of sink-side solutions for Clorox.
