Baby Bottle Pop Twisters

Client: The Topps Company, Inc.
Our Role: Industrial Design
Incollaboration with Creative Engineering

When Bazooka Candy Brands introduced a new chewy candy for the Baby Bottle Pop lineup, they needed packaging that could deliver the same bold, hands-on fun the brand is known for. Our team collaborated with Creative Engineering to develop a fresh and interactive experience that stays true to the iconic bottle shape. Working closely with the Bazooka Joe team, we developed the Baby Bottle Pop Twister: a twist-to-open bottle that adds motion and surprise to every use, turning the simple act of opening candy into part of the fun.

Our Approach

With a brand-new chewy candy launching under the Baby Bottle Pop name, the challenge was to design a package that felt just as playful and recognizable as the original. The form had to be new, but the experience needed to feel like classic Baby Bottle Pop fun. We explored a range of ideas, from twist and pull mechanisms to spinning caps, looking for the sweet spot between fun and functionality. Rapid sketches and hands-on prototypes helped us test what felt most engaging and intuitive for kids. The final twist-to-open motion delivers a playful experience that brings the new format to life—while keeping it unmistakably Baby Bottle Pop.